The Digital Product Passport (DPP) is a regulatory initiative promoted by the European Union within the framework of the Ecodesign for Sustainable Products Regulation (ESPR), part of the European Green Deal.
Its purpose is to provide structured, verifiable, and accessible information to ensure that products marketed in Europe meet the new standards of sustainability, safety, and transparency throughout their entire life cycle.
The Digital Product Passport is a unique and accessible digital record that contains detailed information about a product from its origin to its end-of-life and recycling.
It enables manufacturers, distributors, and consumers to access reliable data on sustainability, safety, use, and recyclability.
Why is this new regulation a commercial opportunity?
The DPP is not just a regulatory requirement: it is also a strategic tool that allows you to connect with your customer, ensuring the traceability and safety of every product unit.
You can make relevant information available to your customer and also collect valuable data linked to each product interaction.
All of this is already possible by incorporating RFID/NFC technology into your product identification labels.
When will the DPP become mandatory?
Its deployment will begin progressively starting in 2026, with initial focus on sectors such as textiles, batteries, and electronic products.
However, it is highly likely to extend to other product categories related to safety, such as tyres, chemical products, and the pharmaceutical sector, where traceability and security requirements are increasingly demanding.
How can smart labels help your brand comply and stand out in the market?
With an RFID/NFC label and a compatible reader (like those built into most smartphones), you can offer your customers updated digital information for each product unit:
• Origin of the raw materials used
• Multiple traceability data points from manufacturing
• Certifications, safety, and expiry date
• Recycling instructions and alerts
• Real-time product authenticity verification
Additionally, you can provide access to exclusive commercial content, personalized offers, and real-time promotions.
Your marketing department will love this feature!
How to make it happen?
At Cinta-Plast, we’ve been manufacturing high-value-added labels for over 60 years.
We can help you design and implement RFID smart labels fully tailored to your needs, ensuring compliance with new regulations while delivering value and benefits to your brand.
📞 Contact our technical office and make your product interactive, smart, and capable of delivering a unique customer experience.
🔗 www.cinta-plast.com
📧 label.division@cinta-plast.es
Tel. +34 93 300 2103